As the AUSMOBI factory, we are committed to providing customized CarPlay AI Box products for our customers. Below is our detailed introduction from market analysis, targeting and cost, sequencing product planning, R & D upfront payment, testing and certification, sample confirmation, mold opening to mold payment.
Market analysis
Before starting the design and production, we first conduct market analysis to determine the target customer group and market needs. By collecting data and creating a preliminary list of requirements, we can better understand the market dynamics and the specific needs of potential customers. This helps us prioritize these requirements and analyze their causes to lay the foundation for subsequent product development.
Target and cost
We use the target cost method to set the cost of production. Target cost is the sales price after deducting a certain percentage of profits. This approach allows us to price our products under market conditions while ensuring the minimum profit margin required. In this way, we can effectively manage costs and stay competitive.
Serialize product planning
During the product planning phase, we identify and assess the specific needs of our customers. This step involves sketching and prototyping to ensure that our products meet the specific needs of our customers.
R & D Advance
In order to ensure the smooth progress of the project, we will advance the R & D Team R & D costs. Our R & D Team consists of nearly 100 structural engineers, electrical engineers and other professionals, they have a wealth of experience and technical capabilities.
Testing and certification
During the product development process, we will arrange a series of testing and certification activities to ensure that the product conforms to relevant standards and specifications. These tests include sample validation and mold opening, as well as laboratory analysis of mold samples.
Sample confirmation
Before the mould is opened, we will confirm the samples to ensure that they meet the design requirements. This step is the key to ensuring the quality of the final product.
Open the mould
Once the sample is confirmed, we will open the mould to start production. In this process, we will pay the corresponding mold costs, which is an important input in the production process.
Pay for the mould
The final step is to pay for the mold. This marks the completion of the mold and the end of production preparations.
Through the above steps, we can ensure that CarPlay AI Box products from the design to production of each link are carefully planned and strictly managed. Our goal is to provide customers with high-quality, high-performance customized products to meet their specific needs.
How to conduct effective market analysis to determine the customized
CarPlay AI Box target customer groups and needs?
To conduct effective market analysis to determine the target audience and needs of customized CarPlay AI boxes, the following steps can be taken:
In-depth market research:
1. Market research: through questionnaires, interviews, seminars and other means, collect basic information about the target market, understand consumer behavior and preferences.
2. Competitor Analysis: Research Competitors’ products and marketing strategies, understand their target customer groups, so as to find the entry point of differentiation.
Data-driven customer analysis:
1. Use CRM systems: use CRM systems to track and analyze customer data, understand customer purchase history, preferences, and feedback.
2. Social media analytics: analyze user behavior and interests through social media platforms to get more information about your target audience.
Create and refine portraits of buyers:
1. Detail the customer: record the age, gender, place of residence, place of work, income level, educational background of past and current customers.
2. Create a portrait of the buyer: Based on the data collected, create a detailed portrait of the buyer, describing the characteristics and needs of the target customer.
Field research and observation:
1. On-the-ground research: personally visit the target customer groups, observe their use of the scene and needs.
2. Observation: visit the user’s workflow, understand their actual needs and pain points when using the product.
Demand research:
1. Focus groups: talk to users, ask them pre-prepared questions, and get first-hand information about their needs.
2. Questionnaire method: the development of questionnaires, the distribution of user groups to collect a large number of data for analysis.
3.Case study:
1. Case Study: by analyzing successful market cases, to understand how to apply different methods to determine the target customer groups and needs.
Business Model Canvas:
1. Business Model Canvas: Use the business model canvas tool to define the key elements of the product, such as value proposition, customer relationship, channels, and further refine the target customer group.
What is the detailed explanation of the application of target cost method in product pricing and its impact on competitiveness?
Target Costing is a special pricing method, whose core is to determine the ex-factory price based on the expected cost Target. The application of this approach and its impact on competitiveness can be explained in detail in the following respects:
1. Pricing Principles
The target cost method first sets a saleable target ex-factory price, then deducts should pay the tax and the target profit, calculates the target cost. The enterprise achieves the target cost by increasing the output and reducing the actual cost. This method is based not only on the actual cost of the product, but also on the planned cost to achieve long-term and overall benefits.
2. Competitiveness
One of the advantages of target cost method is to enhance the competitiveness of commodity prices. Because the price is based on the expected cost, which makes the enterprise more price advantage in the market, thus improving the market competitiveness of their products. In addition, the target cost method also has the full flexibility, is advantageous to the enterprise excavates the potential, further promotes the competitive power.
3. Market demand orientation
The target cost method takes the market demand as the guidance, simultaneously considers the enterprise’s target profit and the product cost, in order to determine the final selling price of the product. This method ensures that the price of products in the market can not only meet the needs of consumers, but also ensure the profit space of enterprises, thus maintaining the competitiveness of products.
4. Maximize the overall benefit
The target cost method calculates the target cost of each product by analyzing the target profit and estimating the sales volume and fixed cost of the product. This method helps enterprises to ensure the competitiveness of products while taking into account profits, to achieve the maximum overall interests.
Application Case
For example, in the manufacturing industry, HY successfully maintained its core competitiveness and ensured its profitability by implementing the target cost approach. This shows that the target cost method can effectively help enterprises deal with the uncertainty of economic environment and the intensity of market competition.
Conclusion
The target cost method determines the final selling price of the product by taking the market demand as the guidance, combining the target profit and the product cost of the enterprise, so as to enhance the competitiveness of the commodity price and enhance the market share and the profitability of the enterprise.
During the product planning phase, what are the best practices for ensuring that the product design meets specific customer needs?
At the product planning level, best practices for ensuring that the product design meets specific customer needs include the following:
In-depth understanding of customer needs: first, the enterprise must be through market research, user feedback and data analysis methods in-depth understanding of the needs and preferences of the target audience. While market research provides demographic data on consumers, user feedback provides direct feedback and reactions from people who interact with branded products or services.
Create a user profile: through the collection and analysis of customer data, create a detailed user profile, clear product target user groups. This helps to more accurately target user needs and provide differentiated products or services to different user groups.
Demand Analysis: demand analysis is the key link in the process of product development. The product manager needs to define the function and characteristics of the product, determine the target users, market needs and competitors of the product. Through the accountability of the demand, how many users have this demand and other issues, can effectively screen out valuable requirements, filter out pseudo-requirements.
Multiple validation requirements: during the requirements validation process, ask yourself many times if you really understand the core requirements, and verify that these requirements can meet the actual needs of users. This can be verified by creating low-fidelity prototypes to ensure the feasibility and practicality of the requirements.
Continuous product optimization: in the product development process, constantly collect customer feedback and actively respond to customer comments and suggestions. Through continuous optimization of the product, enhance the user experience, thus creating higher product value.
Provide personalized service: according to the user profile and needs analysis results, provide personalized products or services to meet customers’ changing needs and expectations.
Maintain interaction with customers: through the establishment of good customer relations, maintain continuous interaction with customers, timely understanding of customer needs and feedback, further optimize product design.
Use tools and methods: use various tools and methods, such as product concept testing, focus group interviews, customer feedback systems, etc. , to conduct qualitative and quantitative needs analysis, ensure that the product is designed to truly meet customer needs.
What are the standard processes and management strategies for product development upfront payments?
The standard process and management strategy of product development upfront payment includes the following aspects:
Advance payment application and approval process:
1. Application Process: the applicant should fill in the application form for advance payment and provide relevant information, such as supplier name, payment amount, payment method, payment account, etc. .
2. Approval Process: in the ERP system, the supply chain management module or financial management module can be used for the new operation of pre-payment, and submitted for approval. The examination and approval process needs to verify the rationality and necessity of the advance payment.
1.Advance payment plan:
1. Each department according to the actual business needs, develop advance payment plan, clear the amount of advance payment and use. This will help rationalize the use of funds and avoid unnecessary waste.
Execution and supervision of advance payments:
1. In the FMS financial management system, the quality of the deposit and advance payment for a detailed business process to ensure that every step is in line with the company’s financial management standards.
2. Register and manage advance payment through ERP system to ensure all advance payment operation can be recorded and tracked.
5.
Write-off of advance:
6.
1. Enter and distribute advance payment invoices; validate advance payment invoices; create accounts; make full payment for advance payments. This step ensures the legality and authenticity of the advance payment.
Contract Management:
1. In a custom software development service, the two parties sign a”Software development contract”, the customer pays an advance (usually 50%) , and then the company organizes the development team to make the development plan. This approach helps to protect the interests of both sides and reduce risks.
Special provisions in government procurement:
1. In the innovative procurement method of government procurement cooperation, the purchaser shall pay the advance payment to the supplier of the first purchase product for the production of the innovative product, and the amount of the advance payment shall not be less than the total amount of the first purchase agreed upon in the first purchase agreement. This helps to ensure fairness and transparency in procurement activities.
What international standards or norms must be followed during testing and certification to ensure that the product meets market requirements?
During testing and certification, multiple international standards or norms must be followed to ensure that the product meets market requirements. The following are some of the key international standards and norms:
ISO/IEC 17021-2: this standard sets out the requirements for certification bodies and is intended to ensure that certification bodies implement management system certification in a competent, consistent and impartial manner. This helps to promote international and domestic recognition of these institutions and their accreditation, thereby facilitating international trade.
EU CE certification: for products entering the EU market, must pass the CE certification. The process of CE certification includes consulting testing organization, filling in application form, sending samples for testing, submitting audit, issuing certificate after Audit and affixing CE certification mark on products. Specific test criteria include mechanical performance, Electromagnetic compatibility and safety.
FCC certification: in the U. S. market, FCC (Federal Communications Commission) certification is required for electronic products that emit radio frequency (RF) energy. The FCC certification process includes testing and preparing a compliance statement (Doc) to ensure that products comply with FCC standards.
3C compulsory product certification: in China, 3C certification is a necessary condition to enter the market. The process of 3C certification includes acceptance of testing company, data review, Sample acceptance, sample testing, factory review, Conformity Assessment and certificate approval.
ISO 37301:2021: this standard sets out the requirements for a compliance management system and provides recommended practices and guidance. Certification bodies may directly apply this standard or specify it in their certification technical specifications as the basis for an organization’s compliance.
Other US standards: in the US market, products also need to meet OSHA, CSA, UL and/or IEC standards. Although these standards are not compulsory certification, but through product certification can achieve marketing purposes. Manufacturers can attach the NRTL logo to certified products.
ISO/IEC 17025: this standard is one of the global standards designed to reduce the number of tests required in domestic and international trade. It sets out the general requirements for testing and calibration laboratory capabilities and is a widely implemented international standard.
The international standards or norms that must be followed in the testing and certification process include ISO/IEC 17021-2, EU CE certification, FCC certification, 3C compulsory product certification, ISO 37301:2021 and other relevant US and international standards.